User experience design is about designing to enhance the user’s experience; from driving a car to interacting with a VCR. Eleventen focuses on digital user experiences and its broad range of mediums:

- Internet, intranet and extranet web sites - Online marketing – banners, viral emails, games, sponsorship ideas etc - CR-ROM - Interactive displays – showroom, exhibitions, events, etc - Touch screen applications - Motion graphics for television, video and displays - Interactive TV - SMS - MMS - PDAs - Sales assistance tools

And any combinations of these.

Usability focused

Usability is at the heart of a user experience.

The reaction a user gets from interaction with a piece of media is influenced by a limitless range of factors from their mood, personality, occupation, race, age, gender, and their familiarity with digital media through to current trends, world news, their location and even the weather.

An exhaustive list, but eleventen endeavours to understand your audience intimately by factoring in all of its habits, and by understanding the context in which the experience will occur.

In doing this, eleventen can design and develop solutions that meet your audience’s needs and ultimately achieve a project’s objective.

Creatively inclined

The symbiosis of usability and creativity is central to eleventen’s process and is important in developing unique solutions for your brand; in pushing boundaries of technologies and in challenging your audience.

Creativity is often referred to in direct association with visual aspects of a project. However, eleventen encourages creativity at the start of a project; from the strategy through to the information architecture, and then the visual, interactive and motion aspects of the project.