Abbey National - Customer television animation

Abbey National wanted to promote mortgages to its customers using a CTV animation to go with its offline media. This was the first time Abbey National was to use images of its customers in its advertising and wanted something different to its current ads, but in keeping with the bank’s brand. The movement in the final animation was gentle and organic adding to the human aspect of the images and was in keeping with the Abbey National brand.

Work done by James Mansfield while working for KLP Euro RSCG

COMPLETED: Dec 2001

TIME SPENT: 2 days