Sunday Times Wine Club - Website proposal

Sunday Times Wine Club (STWC) was looking to redesign its website. Concentrating on drawing the wealth of content deep in its site up and also in creating more functional tools for users was what we saw as important to increase the sites popularity and usability. More Amazon based tools such as “People who bought this wine also bought:” was also proposed in the designs.

The visual design was complementary to the layout and was designed to download fast yet still portray strong brand values. Iconography was developed as a visual language also to increase usability throughout the site.

Work done by James Mansfield while working for KLP Euro RSCG

COMPLETED: Aug 2002

TIME SPENT: 3 days