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Ch10 - Big Brother

Interactive case studies Forward slash Email campaigns

Ch10 - Big Brother

Channel Ten wanted to run an internal competition to promote the new series of Big Brother.

Users were asked to vote on who they thought would be evicted from the house each week.

eleventen was commissioned to design and develop the email for the competition. Drawing upon the existing branding ideas the contestants' images were put in isometric television sets. Channel Ten were supplied with a layered Photoshop file and as roommates were evicted Channel Ten were able to turn a layer off and update the email.

This project was commissioned by PACC software.

Click here to view project.

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