eleventen no longer open for new business

eleventen is no longer looking for new business but continues to service existing clients.

3 Keys to a successful website

Eleventen approaches the development of a successful website from three key points of view:

  1. Visibility
  2. Usability
  3. Stickiness

1. Visibility

How visible is your website to existing and potential customers?

Like a physical shop, it doesn’t matter how wonderful the products are if nobody knows about them or can find them.

Website promotion is one of the most important aspects in building a successful website and is often overlooked by both developers and clients alike. Budgets are often spent on building a website and none on promoting it.

With more than 8 billion web pages online and around 80% of users coming to a website through a search engine, visibility in a search engine is paramount.

At eleventen we understand how search engines work and can help increase your prominence within them. Our results speak for themselves with many of our clients ranking in the top 2 of Google search results for their related keywords.

The way the site is developed and the copy within it are two keys elements in increasing your prominence in search engines. The main mechanism used by Google however is relevant and quality peer linking. This means having other relevant industry websites link to yours. General news and press on relevant community and industry websites is great for both increasing your search engine prominence as well as generally raising awareness in your business.

Also banner advertising can raise both your online profile and search engine ranking. For assistance in promoting your website why not try our online marketing and content creation services.

Note - Having your web address on all business stationary and advertising media is also very important in raising customer awareness of your website.

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2. Usability

How usable is your website? Is it targeted to your customers? Does it reflect your brand values?

Good usability is not obvious or an easy thing to achieve yet its value is often grossly underestimate. Users often leave a website due to bad usability and can end up at a competitor’s. In our fast paced and time starved society, if a user is unable to find the content they want quickly and easily then they are likely to go somewhere else. If the buying process is disjointed and cumbersome then this will reflect poorly on your brand.

Different users navigate in different ways and it is advisable to cater for as many, if not all, of them as possible. “Searchers” go straight to the site search box and find their content that way. “Seekers” look for content in an organised manner by using the global navigation system. And “Browsers” are like magazine readers who click whimsically on abstracts to find out more.

Eleventen understands the design principles and development techniques required to build usable interfaces.

We are experienced in designing and developing high traffic websites with broad reaching audiences.

Working with you, we will build usable interfaces that reflect your brand and are suited to your customers.

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3. Stickiness

Stickiness is the holy grail of web design. Returning customers are key to any business and websites are an ideal medium to build ongoing relationships with them. Through a website customers can interact with your brand when they want and how they want.

How much does your website engage your customer? Do they stay for an extended period? Will they remember it as a good experience and will they return?

Users will return to your website if:

  1. It was usable – they were able to find the information they wanted in the way they wanted.
  2. If the content was fresh and up-to-date – if the information, news stories, case studies etc were appropriate, informative and up-to-date.
  3. If it was interactive – and gave people an opportunity to interact with your brand, to post a message, vote in a poll, play a game or comment on a product.
  4. It offered value added tools – like email or SMS alerts, online calculators, booking systems, games, calendars or audio versions of news stories.
  5. If the design was visually appealing – and reflected the appropriate values that they expect from your business.

eleventen’s process encourages the development of sticky websites. We take the time to analyse your brand, research the market in which it competes and understand your target audience. From this we brainstorm and suggest systems and value added tools that reflect your brand, suit your audience and differentiate you from your competitors.

A lot of value added tools like email bulletin systems, product inventory systems, shopping carts, news and case study tools have already been developed by eleventen and can be easily customised to your brand. See our ShopFront Content Management System (CMS) website for more information on these systems.

eleventen also offers content creation services including the creation, editing and updating of content on your website. The way people read online is very different from traditional print media and therefore copy and pasting content to your website is not always ideal. See our content creation services for more details or contact us.

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